Online dating site commercials for kids
Studies have documented that a high percentage of advertisements targeting children feature candy, fast foods, and snacks and that exposure to such advertising increases consumption of these products.
While consumption of nonnutritious foods per se may not be harmful, overconsumption of these products, particularly to the exclusion of healthier food, is linked to obesity and poorer health.
First, does advertising affect children’s commercial recall and product preferences?
If not, the billion spent annually by advertisers in commercial appeals to children would represent a surprisingly poor investment.
First, the individual must be able to distinguish between commercial and noncommercial content.
In other words, an individual must be able to differentiate the ads from the programs.
As an industry, advertising did not take off until the arrival of the various mass media: printing, radio, and television.
Nevertheless, concerns over advertising targeting children preceded both radio and television.
Compounding the growth in channels for advertising targeting children has been another development: the privatization of children's media use. It is estimated that advertisers spend more than billion per year to reach the youth market and that children view more than 40,000 commercials each year.The British Parliament passed legislation in 1874 intended to protect children from the efforts of merchants to induce them to buy products and assume debt.Commercial appeals to children, however, did not become commonplace until the advent and widespread adoption of television and grew exponentially with the advent of cable television, which allowed programmers to develop entire channels of child-oriented programming and advertising. Many children also have unsupervised access to computers, meaning that much of the media (and advertising) content that children view is in contexts absent parental monitoring and supervision.These figures represent dramatic increases over those from the 1970s.The Task Force on Advertising and Children, responding to its charge, began by reviewing research on the impact of advertising on children, 2 with particular attention given both to the implications of children's cognitive development for understanding the potential effects of exposure to advertising and to specific harms that might result from exposure to advertising.